A new report estimates that, even though money is tight for everyone, Canadian fans spent $170.2 million on OnlyFans in 2026, up 16.2% on the year before. So people are still paying for adult content, at least on that platform. If you're asking yourself if people are still spending money on adult content, the answer is absolutely yes, but it tells you nothing about what you will earn or keep.

OnlyFinder runs a traffic network. By its own account, roughly 70 to 80 percent of OnlyFans-related Google searches land on sites that show its ads. So it earns from the same demand it measures, and its numbers deserve a second look.

The global total is the firmest figure. OnlyFinder anchors it to the accounts the parent company, Fenix International, filed with UK Companies House. Those show about $7.84 billion of fan spending for the year to 30 November 2025, up 8.7%, with creators keeping roughly $6.2 billion. The report labels this 2026, but the filed year ends in November 2025.

The country, state and city splits are modelled. OnlyFinder spreads the total using Google search volume for OnlyFans-related terms, weighted by revenue per search, then reconciles the result to the company's regional totals. A search is not a payment, so these splits show where demand points, not exactly where the money was spent.

A national total is split between a huge number of creators. It isn't split evenly.

A small group of accounts takes a large share of the money. Many other creators earn a little or almost nothing. The total can go up while lots of people still struggle.

The same thing often happens with fans. In many creator businesses, a small group of loyal fans who spend a lot brings in most of the income. Your business may depend on a few dozen fans, not thousands of casual viewers.

So read the headline as "the market exists", not "the market will pay me". If you're starting from zero, read why OnlyFans may not be your best first platform without a following.

The United States is about 62% of the total, roughly $4.9 billion, which is more than all 212 other markets in the report combined. Per adult, it is also the most intense market, at about $182,000 per 10,000 adults. Finland is next at about $107,000, then Ireland at about $82,000.

Beyond the US, the UK is the second-largest market in dollars at about $355 million. Italy, Germany and Canada follow, with Mexico sixth. Canada is about $172 million, so fifth by dollars, but it ranks tenth per adult at about $51,000 per 10,000 adults. Canada matters, but it is one market among many.

The biggest percentage gains came from mid-sized European markets. The Netherlands rose nearly 70% per adult, Poland rose about 38% to $111.8 million, Spain about 35% and Germany about 31%. Italy, still the third-largest spender, was almost flat at about 3%.

The falls were sharp elsewhere. Sweden dropped about 32% per adult, Thailand about 31%, Brazil about 26% and India about 14%. France fell about 5%. OnlyFinder says the steepest declines sit in Brazil, India and smaller markets.

Small markets swing hard in percentages, so read these as direction rather than a forecast.

OnlyFinder compares where OnlyFans searches happen with where payments are booked. The US accounts for about 32% of search traffic and 62% of spend. Europe has about 33% of traffic and 22% of spend, and the rest of the world has about 35% of traffic and 16% of spend. By region, North America takes about 64% of spending.

Canada shows the same gap. It is about 4.3% of search traffic but only about 2.2% of spend. Mexico, India and Brazil draw a noticeable share of the searches, yet most of the payments land in the US.

For a creator, a market that searches for you is not the same as a market that pays you. Check where your own buyers are before you plan around a country.

Platforms take their cut in one of two main ways. The difference gets bigger as your sales grow.

Percentage fee. The platform keeps a share of every sale. The more you earn, the more they take. The upside is that a slow month costs you very little.

Flat fee. Some marketplaces, often fetish and item-based ones, charge a fixed monthly or listing fee instead. You pay the same amount whether you sell a little or a lot.

Neither one is always better. The key idea is the break-even point, where both cost you the same. The table below uses made-up round numbers to show how it works.

Flat fees look great on paper once your sales are high. Whether they suit you depends on how your business really works.

Niche, fetish or item sellers with steady sales tend to gain the most. It also helps if you already bring your own fans from social media, so you don't need the site to find buyers for you.

If that sounds like you, our list of fetish marketplaces covers the options. Worn-item sellers might also look at AllThingsWorn.

A flat-fee marketplace may not suit you if you need the platform to bring you new fans, or if most of your income comes from subscriptions. New sellers with uneven sales should be careful too. You still pay the fixed fee in a quiet month.

Some marketplaces say sellers keep everything they make. Don't believe it until you've read the site's official terms. Payment processing, payout fees, currency conversion and shipping can all cut what reaches your account.

Selling items brings safety risks that digital-only creators don't face. Set up these habits before your first order, not after.

A national total only matters if your buyers live in that country. Your own stats tell you that far better than any headline.

Depending on your platform, your dashboard may show where fans live or when they're most active. If it doesn't, look for patterns yourself. When do messages come in? When do tips and unlocks happen?

Say most of your buyers are in North America and you're in the UK. Their evening is your late night. Try posting and messaging during their busy hours for a few weeks, then compare the results. Test it. Don't just assume.

Think about pricing too. Fans paying in another currency may see a different price after conversion, depending on the platform and their bank. Keep your prices simple and clear so there are no surprises at checkout. If you get paid in a different currency, check your platform's terms to see how conversion affects what you receive.

If most of your fans live somewhere else, national headlines are background, not a business signal.

None of these tips guarantees results. But they do match what tends to keep fans loyal when they think twice about every purchase.

• Steady value. Post on a schedule fans can count on. Every post and paid message should feel worth the price.
• Clear expectations. Say what your page includes, what costs extra and how often you post. Surprise paywalls feel like a trick.
• Fewer pushy sales pitches. If every message asks for money, careful spenders will drift away. Mix real free value in with your paid offers.
• Care for your regulars. Thank your loyal fans and look after them. But never push anyone to spend more than they're happy to.

For more, read why subscriber retention matters and why yours might be slipping, and why even great creators fail.

Headlines like this make creators want to start, switch platforms or raise prices overnight. Slow down first.

• Look at your own sales over the last few months, not someone else's national total.
• Compare fees using each platform's official terms. Then work out the break-even point with your real numbers.
• Ask if a platform fits your content, your limits and the way you like to work.
• Try a small price change on one offer before you change everything.

Not sure which platform fits? Get personalised platform recommendations or browse our full list of adult content sites. Want someone to look at your offer? A free content review gives you an outside view.

Keep working, keep learning and keep getting better. You don't need the perfect moment to make a smart move.

This isn't a ranking. These are starting points for different ways of selling. Check each site's current terms and fees yourself before you sign up.